Book marketing strategies for the beginner authors
You may feel that you don’t need any book marketing strategies to sell your book. You believe that the book will sell itself if you write a good book. And the book itself already looks polish enough to be put on display side-by-side with the bestselling books.
Well, that kind of thinking is never wrong because it’s true that the book will sell itself if it’s a good book.
But the problem with that line of thinking is that people will never know about the book’s existence if you didn’t let them know about it. People will only know about the book if you did some form of marketing, even if the only thing you do is to post the link to your book on your website or on your social media account.
So yes, you need to do some form of marketing even if you choose the passive book marketing strategies. Remember that there are millions of books available for sale on Amazon. It’s impossible for people to discover your book unless you do some promotions for your book.
The good news is the book marketing strategies that I list here is perfect for any beginner authors to implement. In fact, you don’t even need a big budget to market your book.
While the book marketing strategies that I list here are for beginners, it’s also perfect for seasoned authors too.
So, don’t dismiss these strategies just yet even if you’ve been doing this for a long time.
Optimizing book page for Amazon
Many people think that Amazon isn’t that any different from book retailers such as Kobo and Apple Books.
But the truth is Amazon is more than just an online retailer. It works more like a giant search engine than an online retailer.
So, what does it mean for you as an author?
Well, the answer is plain simple. You’re missing tons of opportunities if you don’t optimize your book page for the Amazon algorithm. It’s because of the Amazon algorithm that makes it possible for people to discover your book on Amazon.
To be honest, no one knows how the Amazon algorithm works. And that makes it even more difficult to optimize your book page.
The good news is it’s not as hard as you think. And you can do it even if you know nothing about the technical stuff.
This guide will help you to do just that.
Build an email list
The money is in the list, they say. And they’re right about that.
No matter what you think about email marketing, it will always be here to stay.
If you have been ignoring about building an email list, now it’s the perfect time for you to start building an email list. It’s never too late for you to start building an email list now.
I get that building an email list seems like a daunting task to you.
But rest assured since I cover all the things you need to know about getting started with building an email list.
And that includes ideas on how you can get people to join your email list. After all, it’s hard to get people to join your email list when you don’t offer something in return.
Already have an email list but thinking of improving your email marketing strategy? I also cover this part as well in this guide too.
Using paid advertising to drive more sales
Sometimes, your book may need a little more push if you want your book to generate more sales. That is always the case if you write a book in a specific niche or cater to a specific type of reader.
Sure, you can always count on the Amazon algorithm for discoverability. But it will be a lot faster for your readers to discover your book if you use paid advertising.
In fact, you can generate far more sales compared to when you don’t spend any money on paid advertising and only depend on the Amazon algorithm to drive sales for your book.
If you’re thinking about using paid advertising to drive more sales to your book, this guide covers which paid advertising platform that you should use to increase your book sales.
Since paid advertising can be so confusing even for the seasoned authors, this guide also covers the resources that you can use to learn more about paid advertising.
Using content marketing to drive more sales
You probably hear many authors or even businesses talking about using content marketing to drive more sales.
But what in the world is content marketing and why you should consider content marketing as a part of your book marketing strategies?
Well, I have it covered in this guide.
This guide covers everything you need to know about getting started with content marketing.
And if you find that none of the book marketing strategies that I mention so far doesn’t sound appealing to you, then you may enjoy content marketing.
Why am I saying this?
Well, you get to be creative, that’s why.
Social media marketing for authors
For some authors, social media seems to be their preferred way to connect with their target readers and also driving sales to their book.
But it can be a bit overwhelming to manage your social media presence when you’re on so many different platforms.
So, how can you manage your presence on social media wisely without having to sacrifice your writing time?
If that’s you, then this guide covers which social media platforms that are worth your time and tools that you can use to manage your social media presence.
For those of you who are not on social media, I’m letting you know that this part of the book marketing strategies is optional.
You don’t need to be on social media if you don’t like it.
Which book marketing strategies you should do first
There’s no doubt that the first book marketing strategy you should do first is to build an email list. But building an email list can be an uphill battle when you have no idea how to find people who are interested enough to join your email list.
So, my suggestion will be to do both optimizing your book page for Amazon and build your email list at the same time. That’s how you let people know that they can join your email list.
Once you already nail both of them, you’re free to start implementing any book marketing strategies you like.
If you’re wondering what are the tools and software that I use in my book marketing strategies, you can take a look at this resources page right here.