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What Does Being a Real Writer Mean in a Practical Sense

What Does Being a Real Writer Mean in a Practical Sense

by Suhaili Shazreena | Publishing Insights

You call yourself a writer because you say so yourself. But what about other people? Do they see you the way that you do? Here’s the answer that I stumble upon. And it’s applicable whether you write fiction or nonfiction.

Perhaps We Don’t Have to Create a Lead Magnet, After All?

Perhaps We Don’t Have to Create a Lead Magnet, After All?

by Suhaili Shazreena | Publishing Insights

For the longest time, we tend to believe we have to create a lead magnet if we want to build an email list. Well, people don’t that easily give out their email addresses unless there’s something in it for them. But they will certainly sign up in a heartbeat if what...
What Most First-Time Authors Get Wrong When They Publish Their First Book

What Most First-Time Authors Get Wrong When They Publish Their First Book

by Suhaili Shazreena | Publishing Insights

As first-time authors, it’s important to follow every single industry standard for your book to have a better chance of success. But this strange rule somehow hinders them from doing it especially when the time calls for it.

How to Re-Engage Email Subscribers Without Feeling Awkward

How to Re-Engage Email Subscribers Without Feeling Awkward

by Suhaili Shazreena | Publishing Insights

You have this email list for such a long time but you barely send them anything. So, how can you rekindle those who join your email list without making you feeling awkward? This simple guideline can help you do just that.

Why I’m Happy When People Unsubscribe From My Email List

Why I’m Happy When People Unsubscribe From My Email List

by Suhaili Shazreena | Publishing Insights

Yes, it can feel devastating to see people unsubscribing from your email list. But rather than feeling devastated about it, you should rejoice that people unsubscribe from your email list on their own accord because of these reasons.

The Conventional Advice for New Authors That I Gladly Ignore And Never Regret Them

The Conventional Advice for New Authors That I Gladly Ignore And Never Regret Them

by Suhaili Shazreena | Publishing Insights

It’s our innate nature to seek advice from people who already come before us. For one, we don’t want to repeat their mistakes. And they’re more than happy to give us the advice too. While many of them are useful, there are some that I have to ignore simply because they don’t work for me.

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About The Efficient You

The Efficient You is all about how you can run your author business like clockwork. This blog is the place where I share with you my discovery and thoughts about tools, books and publishing trend and how I implement everything I learn in my own business. So let me be your test dummy on all the things you hear about in business, specifically in the publishing industry so you don’t have to.

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