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Online Store vs. Website: Which One You Should Have as an Author?

Online Store vs. Website: Which One You Should Have as an Author?

by Suhaili Shazreena | Publishing Insights

If you’re thinking about setting up an author website, which one you should opt for? Should you opt for the regular WordPress site? Or should you go for something like Shopify store as the main website? Here’s what you should know about the Shopify store and the recommendation regardless of where you are in your author career.

What Now That NaNoWriMo is Officially Closing Its Door for Good?

What Now That NaNoWriMo is Officially Closing Its Door for Good?

by Suhaili Shazreena | Publishing Insights

NaNoWriMo may have gone for good at this point. While it’s sad to see it go away, there are plenty of options to choose from if you’re looking something similar to NaNoWriMo. And the best part is it’s way better than what NaNoWriMo ever did.

What Does Being a Real Writer Mean in a Practical Sense

What Does Being a Real Writer Mean in a Practical Sense

by Suhaili Shazreena | Publishing Insights

You call yourself a writer because you say so yourself. But what about other people? Do they see you the way that you do? Here’s the answer that I stumble upon. And it’s applicable whether you write fiction or nonfiction.

Perhaps We Don’t Have to Create a Lead Magnet, After All?

Perhaps We Don’t Have to Create a Lead Magnet, After All?

by Suhaili Shazreena | Publishing Insights

For the longest time, we tend to believe we have to create a lead magnet if we want to build an email list. Well, people don’t that easily give out their email addresses unless there’s something in it for them. But they will certainly sign up in a heartbeat if what...
What Most First-Time Authors Get Wrong When They Publish Their First Book

What Most First-Time Authors Get Wrong When They Publish Their First Book

by Suhaili Shazreena | Publishing Insights

As first-time authors, it’s important to follow every single industry standard for your book to have a better chance of success. But this strange rule somehow hinders them from doing it especially when the time calls for it.

How to Re-Engage Email Subscribers Without Feeling Awkward

How to Re-Engage Email Subscribers Without Feeling Awkward

by Suhaili Shazreena | Publishing Insights

You have this email list for such a long time but you barely send them anything. So, how can you rekindle those who join your email list without making you feeling awkward? This simple guideline can help you do just that.

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About The Efficient You

The Efficient You is all about how you can run your author business like clockwork. This blog is the place where I share with you my discovery and thoughts about tools, books and publishing trend and how I implement everything I learn in my own business. So let me be your test dummy on all the things you hear about in business, specifically in the publishing industry so you don’t have to.

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  • Online Store vs. Website: Which One You Should Have as an Author?
  • [Small Business Deals] June 2025 Edition
  • What Now That NaNoWriMo is Officially Closing Its Door for Good?
  • [Small Business Deals] May 2025 Edition
  • What Does Being a Real Writer Mean in a Practical Sense

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