We’re doing something a little different from usual for this month’s Small Business Deals: May 2025 Edition.
Yes, you will still hear me talking about Namecheap in this post, considering I use it personally.
But this time, I figure we should start with the very first thing you should do.
And that is doing research for your book and audience effectively with the help of software.
Now, don’t hit the back button or delete this post from your inbox just yet if doing research doesn’t excite you.
If you’re serious about making a living from your writing, then it pays to get it right.
Fortunately, doing research for your book and your target audience isn’t as torturous and time-consuming as it used to be, thanks to these tools.
And these tools will take the center stage in this month’s Small Business Deals: May 2025 Edition post.
If you’re not familiar with these tools, then read on.
Have an in-depth understanding of the demand for your book and your audience with Publisher Rocket
You probably hear me talking about Publisher Rocket a gazillion times on this blog.
Heck, I even have a blog post about it here, showcasing what the software can do for you.
So, what is it that makes the software deserve tons of mentions or perhaps a reminder on my blog, then?
Well, it saves you the time to find the information you need about the books you want to write and your audience’s behavior on Amazon.
Things like what keywords your target audience uses when they search for books similar to yours.
How about do you know how much those books generated in a month?
Do you know if the keywords you pick will make it easier or harder for you to rank well on Amazon?
And let’s not forget your book category.
Believe it or not, the category you pick will determine whether your book will be easily discovered or get lost among the best-selling books.
It’s the discreet nature of these data that makes Publisher Rocket a must-have tool in your arsenal.
There’s no way for you to know this information by using the Amazon search box alone.
Of course, you can do so much more with Publisher Rocket.
You can learn more about it right here if you’re curious:
Optimize your book’s Amazon success with Publisher Rocket
Know more about your audience outside of Amazon with Ubersuggest
Newsflash: Your audience isn’t just lurking on Amazon or any other retailers, for that matter, searching for their next book.
If anything, they’re more likely to use tools like ChatGPT or Gemini to find their next read.
But here’s what most people aren’t aware of – those tools can only recommend your books or your websites if you did a good job of optimizing your book pages and website properly.
You don’t have to worry about optimizing your book page on Amazon since Publisher Rocket already handles that process for you.
But if you want to optimize your website for the search engine and chat tools, you need a different tool for that.
This is where Ubersuggest comes in.
With Ubersuggest, not only do you know which keywords have a large search volume.
But you’ll also uncover other information, such as whether people clicked on the search result based on the search terms and the age groups who use the search term.
Want to see Ubersuggest in action? You can have a look at the software yourself right here:
In case you’re wondering, you can give Ubersuggest a try for free, no credit card is required unless you want to upgrade to the premium version.
Need a domain name? Then you can’t go wrong with Namecheap
While this month’s Small Business Deals post is about doing research for your book and audience, it’s also important to research things that are critical to your author business.
One of them is your author website.
If there’s one thing you can take away from this post, it will be this: buy your domain name and a hosting plan separately for security reasons.
You don’t want to lose your website completely when there’s a hostile takeover.
It’s no secret here that I use SetraHost to host my website.
So, I highly recommend you check them out if you’re looking for affordable web hosting.
But if you’re looking for a place to buy a domain name, then you can’t go wrong with Namecheap.
They’re currently running a sale where you can get up to 97% off on domain names.
Of course, they have other things that are on sale as well, besides the domain names.
You can have a look at the sale here if you’re interested:
The sale will end on May 12, 2025.
Want crème de la crème of a web hosting? Then WP Engine is the answer
If you want the best WordPress hosting that money can buy, then you certainly can’t go wrong with WP Engine.
Why is it, you wonder?
Well, we’re talking about a top-notch WordPress web hosting that gives you a blazing-fast loading website complete with top-notch web security.
Having a fast-loading website will not only provide an amazing experience to those who browse your website, since they don’t have to wait too long for your website to load.
But it can help your website do well on the search engines like Google, too, since fast-loading websites tend to rank higher than the slow ones.
And having the iron wall security in place will keep your mind at ease, knowing that your website is well-protected from harmful threats.
In conjunction with Small Business Week, you can get 4 months free when you sign up with any of the WP Engine annual plans.
Wondering if WP Engine is the right fit for your website? You can take a look at what their hosting plans have to offer right here:
WP Engine Small Business Week Sale
Small Business Deals: May 2025 Edition affiliate disclaimer
Just to let you know that the Small Business Deals: May 2025 Edition post contains affiliate links. I’ll be compensated when you buy anything through my affiliate links. Don’t worry, I’ll be paid at no additional cost.
Your purchase through my affiliate links will help me to continue sharing my insight on the business side of being an author on my blog.
And, of course, it helps keep this blog running for years, too.