Just go to any popular website and blog and you’ll see the listicle blog post dominating most of their content.
It’s the 10 things you should do this, 10 things you should never do, or any kind of variation along the way.
If you’re not familiar with the term listicle blog post, that’s what I’m referring to.
It’s a post that tends to have a number in it. And it’s organized in an orderly fashion too, depending on the topic.
Regardless of the niche, you’re bound to come across this type of content pretty much everywhere, not just on blogs.
You even see this type of content quite a lot on YouTube too.
Yes, they’re everywhere.
And they’re popular for a reason.
The wonders of listicle blog post
Well, what’s not to love about the listicle blog post when they’re so easy to produce?
If you’re already familiar with the topic at the back of your hand, then it shouldn’t take that long for you to produce this type of content, even the high-quality one.
Even better? This type of content can generate massive traffic coming to your website or blog too.
And don’t just take it from me. Even April, the creator behind Build a Successful Creative Blog on CreativeLive admits that it’s the listicle blog post that generates most of the traffic to her website.
It’s no wonder why a listicle blog post isn’t just popular among the audience. It’s popular among content creators too.
As much as this type of post is bringing me tons of traffic to my blog, I’m not a fan of listicle blog posts.
And it’s for this simple reason.
What nobody is telling you about the listicle posts
Here’s the problem when you have so many listicle blog posts on your website – the bounce rate will be high.
What makes the bounce rate higher?
The reason for that is simple. The nature of the listicle post itself is causing a high bounce rate in the first place.
People click on the link, read your blog post for a few minutes, and hit the back button. Or they close the tab. They will then repeat the same thing on other websites.
It doesn’t matter how long they spend reading the list post you write. If they can’t find what they’re looking for on your website, they simply hit the back button or close the tab.
That’s the end of it. Their encounter with your blog starts and ends with the listicle posts you have on your blog.
A high bounce rate can also mean something else
Yes, it’s true that the listicle blog post isn’t the only culprit behind the high bounce rate. It can happen to pretty much any type of post, not just the listicle post.
Even a post that has a narrow focus can still be prone to people clicking the back button.
That’s what I noticed when I checked the kind of blog posts that garner the most traffic to my fiction author website, Sekina Mayu.
While most of them tend to be listicle blog posts, the rest of them are posts about a specific topic and other pages on my website.
It makes sense why they leave after that considering the nature of the blog post. They’re not going to stay any longer once they already found the answer they want.
It’s a different story if something else on the website caught their attention. They may stay a little longer before they leave.
Another reason behind the high bounce rate?
It can also be due to them clicking on the affiliate links.
That seems to be the case for some of my blog posts and other pages on my website. Not only that they have links to other websites. But they have affiliate links too.
When these people click on the link, it’s unlikely for them to come back to your website.
Regardless of the reason, it still doesn’t hurt to learn why your website has such a high bounce rate.
But don’t be surprised that the listicle blog post is one of them.
What you can do instead
If having a listicle post on your blog can cause you to have a high bounce rate, then how you should go about it?
Well, one of the possible ways for you to remedy the problem is to focus on one problem and one solution at a time.
Sure, writing about one problem and one solution is tough. But when you go into detail on the solution part, people are more likely to stick around, especially when you have more than one solution to the same problem.
Rather than dump the whole solution in one blog post, you save the rest of the solution for another blog post instead.
Besides, sticking to one problem and one solution at a time also makes the writing process less daunting. And it also makes it easier for your target readers to digest your information too.
Will that remedy the problem for good?
For the long term, the answer is yes.
When it makes more sense to have a post like this on the blog
If you’re writing a roundup post, whether you’re curating content from other sources or your own blog, then it makes more sense to write a post like this.
Not only has it made your blog more credible since you’re linking your blog to other reputable sources. But it can also make the visitors stay longer on your website when you’re linking to other pages on your website.
Now that I think about it, I don’t think that I have any roundup posts on either on my blog.
Perhaps I should have more of this to make full use of the existing content that I already have.
Find the perfect balance
Yes, I admit that I’m not a fan of listicle posts simply because I didn’t find the joy in writing them. I’d rather count the cloud in the sky instead of sitting down and writing the post.
That’s how much I loathe writing a post like that.
But does it mean that you should never write this type of blog post at all?
Of course, the answer is no. There’s nothing wrong with having this type of post on your blog.
But just remember that you can’t just fill your blog with this type of post alone. Having a variety in your post style can be a good thing for your blog.
Not only can it keep your existing fan engaged with your blog for the long term. But it can attract new people to your blog as well.
Find the perfect balance and the high bounce rate will no longer be an issue anymore.
P.S Regardless of what you write, you still need to promote the blog post you write. And when I say promote, it doesn’t have to be using a paid ad to get people to read the blog post.
It can be as simple as posting a new blog post on social media.
If you prefer to use Twitter to promote your latest blog post and you want to know how you can use Twitter better, then Twitter Marketing For Business guide is for you.
You can take a look at the guide on my Payhip store for more details:
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