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I’ve just started using tags in MailChimp. Here’s why you should too and how to get started

I’ve just started using tags in MailChimp. Here’s why you should too and how to get started

by Suhaili Shazreena | Publishing Insights

Tags are the wonderful feature in any email marketing platform, not just in MailChimp. Here’s why you should consider using tags in your email marketing platform even if you only have zero subscribers in your mailing list.

The in-depth guide on how to create a landing page for the book promotion

The in-depth guide on how to create a landing page for the book promotion

by Suhaili Shazreena | Resources Highlight

Landing page plays a critical role in my book marketing strategy for selling books directly to my readers. In this blog post, I’ll be sharing with you what I use to create a landing page and also what you should have on your landing page.

Putting my holiday book marketing plan into action

Putting my holiday book marketing plan into action

by Suhaili Shazreena | Publishing Insights

I’m a firm believer of putting a plan into action if you want to see result. And this plan lays out my holiday book marketing plan in-depth.

Why I decided to continue blogging once again

Why I decided to continue blogging once again

by Suhaili Shazreena | Publishing Insights

After abandoning The Efficient You blog for such a long time, I decided to resume blogging once again. Here’s why I decided to continue blogging again and what you can do if you’re in the same boat as I am.

My Thought About WordPress Gutenberg

My Thought About WordPress Gutenberg

by Suhaili Shazreena | Publishing Insights

Let’s just face it, WordPress Gutenberg isn’t like the classic WordPress editor we used to know. But is it that difficult to figure it out? Here’s what I think about it after giving it a try for a few weeks.

What You Should Know About Direct to Consumer Book Sales

What You Should Know About Direct to Consumer Book Sales

by Suhaili Shazreena | Publishing Insights

As much as I anticipate the idea of selling my books directly to my readers, there’s one caveat you should know about this approach. Some people may not find it such a big deal. But for some people, it can affect the very achievement they want to get. Here’s what you should know about going direct.

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About The Efficient You

The Efficient You is all about how you can run your author business like clockwork. This blog is the place where I share with you my discovery and thoughts about tools, books and publishing trend and how I implement everything I learn in my own business. So let me be your test dummy on all the things you hear about in business, specifically in the publishing industry so you don’t have to.

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